Now Publicis Groupe snaps up $1bn Sprint media from WPP’s Mindshare

Publicis Groupe boss Maurice Levy may still be waiting to see if General Motors’ Joel Ewanick dumps his company from GM’s $3bn global media account but another high profile client, Sprint’s Bill Malloy (pictured), is doing his best to soften any blow by adding Sprint’s $1bn media account to the creative and digital business he moved into Publicis Groupe’s ‘Team Sprint’ late last year.

The business moves from WPP’s Mindshare and will leave up to 80 Mindshare staff looking for something else to do. Sprint also markets Boost and Virgin Mobile in the US.

PG now has a veritable cornucopia of US telecoms accounts in the US including some or all of Verizon, T-Mobile, Cellular South and US Cellular as well as the Sprint brands. Levy and his lieutenants have clearly taken a leaf out of WPP’s book by producing bespoke client teams cum agencies to handle bigger and, in some cases, conflicting accounts.

Which won’t please WPP boss Sir Martin Sorrell or Mindshare North America CEO Antony Young and global CEO Dominic Proctor who are also facing a £6bn Unilever media review.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.