Now Mother cranks up the volume for JC Penney

This time it’s Mother’s New York branch that’s enlisting noise on behalf of its clients, this time to more purpose than some of its current UK work for

US store group JC Penney, hit by falling sales, recently split with Saatchi & Saatchi and new president Michael Francis announced that from here on in he would use a multi-agency roster. Mother is first out of the blocks with this rather good ad, knocking complicated ‘sale’ offers.

Mother, which used to display spoof ‘buy one (ad), get one free’ offers on its office windows in London, seems to have become the go-too agency for clients needing to get out into the marketplace fast.

You May Also Like

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.