Now David Beckham squeezes in Super Bowl undies debut for H&M

In years to come they’ll be running courses at Harvard Business School on the David Beckham phenomenon – how did someone with apparently limited assets come to stand for and represent just about everything?

Now Becks is to make his Super Bowl debut on February 5; not by changing football codes and being bashed about by those nasty rough NFL types but by appearing in an ad for Swedish fashion retailer H&M to launch his new ‘Bodywear’ collection. Judging by the publicity shot Becks has chosen a size too small. Who said he had limited assets?

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