Not sure if this is part of General Motors CMO Joel Ewanick’s great advertising and media review process but new online agency Naked Lime Marketing has landed a role helping to market GM dealers, a process 50 per cent funded by the car giant.
Naked Lime Marketing is the product of a tie-up last October between Reynolds Web Solutions and two other agencies, Managed Marketing and Managed Advertising Solutions. It offers SEO, social media, paid search and ‘online reputation management.’ It has also launched CarLocate.com to offer dealers another channel to market their new and used cars.
“Our focus for dealerships is geared toward reaching and attracting customers, generating leads for new customers, and coordinating messages across different channels. That focus complements the intent of GM’s marketing programs, and we look forward to working with GM dealerships to deliver measurable results with our products and services,” says Naked Lime.
Keeping dealers sweet is arguably more important in the US than most other car markets, with discounts driving sales to a large degree. GM’s own sales have recovered strongly in the two years or so since it emerged from Chapter 11 in the US.