The rise to media dominance of affable Brit Dominic Proctor (pictured) continues apace with his promotion to the new post of president of GroupM, increasingly the driver of WPP’s many and varied media operations which include Mindshare, MediaCom, MEC and out of home operation Kinetic.
Equally dramatic is the promotion of Mindshare’s London-based chief strategy officer Nick Emery to Mindshare global CEO in place of Procter. Proctor himself will report to former GroupM CEO Irwin Gotlieb who becomes GroupM chairman.
GroupM began as a unit to handle big media negotiations for WPP’s media agency and, inevitably perhaps, has become the ultimate controller of all its media operations, leaving some to speculate about the degree of independence the individual agencies now enjoy. Mindshare is currently repitching for the biggest chunk of Unilever’s $6bn global media business against Omnicom’s PHD and, very likely, Carat. Carat was recently appointed to handle General Motors’ $3bn global media account.
Mindshare North America’s new CEO Antony Young (who replaced former chairman Phil Cowdell as boss of the company’s North American operations) may be surprised to see a relatively youthful Brit, Emery (pictured), become his boss. Gotlieb says of the changes: “Our rate of growth and the complexity of our business require that we constantly evolve. Media investment management sits at the crossroads of media, data and technology, and we must be positioned to capture the significant opportunities that are on the horizon.”
WPP boss Sir Martin Sorrell has obviously decided that this requires a bigger British influence at the top of his media operations.