Kraft tries to get America cooking with $50m Mcgarrybowen ‘make something amazing’ campaign

Kraft is limbering up in preparation to splitting the company between food and snacks (Cadbury etc) and it’s spending around $50m trying to persuade Americans to start cooking, of all things. Using Kraft products naturally.

The campaign from Mcgarrybowen is called ‘Make something amazing.’ The results on offer aren’t exactly Heston Blumenthal but, first things first. And $50m is a pretty big bet, its biggest in dairy products in a decade the company says.

The new product in the Mix is ‘Fresh Take,’ a sort of cooking kit, and here’s Southwest Three Cheese Chicken to try at home (if you live in the US). But who needs three cheeses?

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