ID Comms

Is it going to be dogs and butts all round at this year’s Super Bowl adfest?

Well it is if this preview of ads set to run in February’s Super Bowl is accurate anyway (it probably isn’t).

Is Bud Light by Mcgarrybowen or former agency DDB? Is the Doritos ad crowd-sourced again? Looks like it as it’s pretty clear what young men like with their Doritos. And domain firm Go.Daddy is, just, Go.Daddy.

VW’s ‘Beetle’ ad from Deutsch is as neat as you’d expect although no ‘The Force,’ which topped many people’s lists of best Super Bowl commercial of 2011 (although not ours). Actually I think VW will unveil a doggy alternative (see pic). I see that Deutsch EVP and ‘The Force’ man Eric Springer is off to join Culver City indie Pitch as CCO. Should be interesting.

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2011 Super Bowl 2012 Super Bowl adfest bud light culver city doritos Eric Springer go.daddy mcgarrybowen pitch vw 'the force' vw beetle

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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