General Motors’ ever-controversial global CMO Joel Ewanick has decided to outsource his creative ideas (or crowd-source as we say these days) for the Super Bowl, a path followed with some success by PepsiCo’s Doritos but a bit more questionable with cars.
This is one such effort that’s running already. And it’s terrible.
Ewanick is in the process of moving GM flagship Chevrolet’s account from Goodby Silverstein. He’s got Mother on his roster, making corporate videos (as we used to call them). Just give Mother the account Joel, with one instruction: don’t shout!