ID Comms

Is crowd-sourcing really the way for General Motors to go at the Super Bowl?

General Motors’ ever-controversial global CMO Joel Ewanick has decided to outsource his creative ideas (or crowd-source as we say these days) for the Super Bowl, a path followed with some success by PepsiCo’s Doritos but a bit more questionable with cars.

This is one such effort that’s running already. And it’s terrible.

Ewanick is in the process of moving GM flagship Chevrolet’s account from Goodby Silverstein. He’s got Mother on his roster, making corporate videos (as we used to call them). Just give Mother the account Joel, with one instruction: don’t shout!

You May Also Like

chevrolet crowd-sourcing doritos general motors goodby silverstein Joel Ewanick mother PepsiCo super bowl

About Staff

Share
Tweet
+1
Share
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.