Give it a rest Richard, surely Virgin Bingo is a bridge too far for a bank owner (Northern Rock)

Brand Branson is more elastic than the knickers worn by Virgin Atlantic female cabin staff – some of whom seem to make an appearance in this ad for Sir Richard’s latest wheeze, Virgin Bingo.

And this ‘come and get it’ bingo ad is from the new owner of Northern Rock, a fine old UK building society that became a bank, borrowed too much and went bust and then was recently privatised by a consortium headed by SRB – largely with its own money, it has to be said.

And he’s giving away money! Maybe there’s a catch somewhere..

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.