Euro RSCG’s Citroen DS4 ‘Yes’ campaign falls foul of UK epilepsy complaint

Which seems a bit harsh really but if this ad for Citroen’s DS4, part of its new Europe-wide ‘Yes’ campaign, prompted someone to have an epileptic seizure then I guess the UK’s Advertising Standards Authority had to rule it off limits.

It’s a shame though because Euro RSCG’s ‘creative technologies’ campaign for the Citroen range has succeeded in putting some much-needed fizz and vim into a tired old brand, helped by some decent new cars. Citroen’s partner in crime, Peugeot, could certainly do with some.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.