Euro RSCG makes sweet music for Durex – eventually

After years of trying not to, condom ads are getting raunchier and Durex’s new line from Euro RSCG is ‘Love Sex.’ But how do you make the point without showing the act or yet another couple coming rapidly to simmering point?

Euro RSCG London has plumped for music as the key and even made it the visual focus in this new ad for the Durex Performax range.

Euro’s ECD Alasdair Graham recently shared his sex, music and advertising musings with an eager audience at the MIDEM music fest.

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