French fashion chain Etam decided to liven things up a bit in Paris by having three of its models disrobe in the posh Musee D’Orsay before making their inimically girlie escape.
The museum authorities weren’t amused (filming isn’t allowed without permission) although visitors to the museum don’t seem too traumatised in the above clip. Etam had to take the clip off its website.
Etam pulled out of the UK in 2005 although it’s since made a modest reappearance. We look forward to its next bit of guerilla marketing.