Audi tries to hook the big one in new Venables Bell US quattro campaign

Now you’re an educated lot so you won’t need telling the name of this new US Audi ad from Venables Bell to realise that it refers to one of the masterpieces of American literature (the ad’s called ‘Ahab’).

Neat huh? Actually Audi’s quattro four wheel drive system has been a rather under-used asset for much of the past 30 years since its invention. But Herman Melville’s great book Moby Dick was rather under-appreciated at first, people thought it was an adventure story (silly them).

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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