Ad Age picks Mcgarrybowen as Agency of the Year with Mcgarry fan Droga5 as top creative shop

US trade title Ad Age has picked Mcgarrybowen as its Agency of the Year with Droga5, which ‘appointed’ Mcgarry as its own agency for its spoof Christmas card account, as the top creative shop.

Other agencies to top its polls include Omnicom’s OMD as top media agency (also chosen by rival publication Adweek) and TBWA/Hakuhodo as International Agency of the Year.

Other agencies on its creative ‘A-List’ include AKQA; BBDO, New York; BBH, London (our choice as global agency of the year); BBH, New York; CP&B, Boulder, Colo.; Del Campo Nazca, Saatchi & Saatchi, Buenos Aires; Goodby Silverstein & Partners, San Francisco; 72andSunny, Los Angeles; Wieden & Kennedy, London; and Wieden & Kennedy, Portland.

Mcgarrybowen, headed by John McGarry (pictured), enjoyed a stellar year for new business, and so is hard to argue with. Droga5 scored strongly in the creative stakes, winning three Grand Prix at Cannes. This is the second time in the past three years that Dentsu-owned Mcgarrybowen has won Ad Age’s top gong. It also topped Adweek’s poll.

Other overall winners this past decade have been Ogilvy (2001), Deutsch (2002), Berlin Cameron (2003), CP&B (2004), BBDO (2005), The Consumer (2006, a daft, gimmicky choice), Goodby Silverstein & Partners (2007), Crispin Porter+Bogusky (2008), McGarrybowen (2009), and Wieden & Kennedy Portland (2010).

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