Who would like a Jose Mourinho cartoon and cuddly toy? Value £3.75m

Real Madrid’s Special One must be the first football manager to inspire a children’s cartoon series and the merchandise to go with it (you can’t imagine anyone wanting the Sir Alex Ferguson version can you)?

Sports Stars Media is aiming to float on London’s AIM stock exchange with the intention of raising £1.75m to fund a children’s cartoon – Jose Mourinho and the Special Ones – teaching kids how to play football.

The company will also offer related clothing, DVDs, computer games and other goodies. In total it is looking for a valuation of £3.75m.

Sports Stars boss Ruben Dias says his company spent a year negotiating with Mourinho, who has also managed Internazionale, Chelsea and Porto although he was never a top rank player, and will pay him a flat fee plus royalties. The show is aimed at six to 12 year olds and Dias says: “We have designed the show so that it can be heavily merchandised.”

Two directors of the company have produced a cartoon in Mourinho’s home country of Portugal called Gomby’s Island which features an environmentally-conscious boy who lives in a giant croissant.

Mourinho is a notoriously combustible character but he is said to have calmed down in his second year at Madrid (although this may change as his team lost 3-1 to great rivals Barcelona at the weekend). Earlier this season he got into trouble for poking his finger in the eye of one of the Barcelona coaching staff.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.