Wayne Rooney stars in new ‘devils’ ad for Man U – don’t give up the day job Wayne

Manchester United, who like to be known as the ‘Red Devils,’ have signed yet another marketing deal, this time with Chilean wine brand Casillera del Diablo (geddit?).

And star of the announcement ad is top devil himself, Wayne Rooney, who, this time, has to do more than just glower and kick a football.

Man U’s formidable manager Sir Alex Ferguson is known for his love of fine red wine. His after-match ritual (apart from berating the press and the referee) includes sharing a bottle of something very good with his opposite number, some of whom are said to spend weeks worrying about selecting the right bottle and vintage.

Is it to be Casillera del Diablo (a self-styled Chilean wine legend, which may explain some of the above) from now on? Doubt it, somehow.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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