Rihanna for Armani Jeans is the sexiest commercial – but who said so? Ad Age or the Daily Mail?

Here we have singer Rihanna getting ’em off (or possibly on, it’s hard to tell) on behalf of Armani Jeans. And the UK’s Daily Mail says this has been designated 2011’s sexiest commercial by Ad Age. But Ad Age says it never did.

Sounds like another case of the British tabloid press never letting the facts get in the way of a ‘good story.’

Actually it’s not very sexy at all, hooker chic.

Fashionistas nearly always make crap ads. Here’s one that isn’t, from Dior featuring Dietrich, Kelly, Monroe etc.

It’s still not as good as it could have been though; it needs some humour somewhere. But that’s fashion for you…

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.