Old Spice’s Isaiah Mustafa (aka MANta Claus) wants to send a gift to everyone on the planet

And that’s seven billion of them, a pretty tall order for even the mighty Old Spice owner Procter & Gamble and agency Wieden+Kennedy Portland.

Doubtless there’ll be a twist or three in the tale as W+K’s week-long Old Spice online campaign unfolds.

Actually we should rather welcome this spate of Christmas online films. At least we don’t have all and sundry battering us with 30-second commercials, just most of them.

MANta Claus Mustafa’s notion of completely useless shoes made out of necklaces for beauty junkies is quite amusing though. Although it will doubtless be condemned as sexist in some global powder rooms.

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