Ogilvy & Mather in China sets sail up the Yangtze

No doubt with all-poweful creative director Graham Fink on the bridge, scanning the horizon for dangers ahead.

WPP’s Ogilvy & Mather, which is enjoying a rich vein of form at the moment, is expanding away from Beijing and the coastal region of Shanghai by setting sail up the great Yangtze river as part of a move to “strengthen Ogilvy’s position in second-tier cities,” according to WPP.

So WPP has bought 49 per cent of Nanjing Yindu Advertising and Commere Co which bills around £42m. “This initiative underlines WPP’s regional approach in China, not confined to the coastal region,” the company adds, a touch ungrammatically. WPP agencies bill over $1bn in China.

Ogilvy recent won Campaign Asia’s Network of the Year gong while sibling JWT Shanghai, which won the Press Grand Prix at this year’s Cannes Lions, was voted the Agency of the Year.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.