More boys behaving badly for Norte beer and Willy Wonka-style agency Del Campo Saatchi

Buenos Aires agency Del Campo Nazca Saatchi & Saatchi (which was recently voted South America’s agency of the year for the umpteenth time) has a thing about boys behaving badly on their nights out.

Two years ago it won the Outdoor Grand Prix at Cannes for its Andes Beer ‘Teletransporter’ ad which provided absconding males with a booth to phone home from equipped with various soundtracks including an airport and a bad attack of the runs.

It actually made some of these, which it clearly likes doing. Recently it invented a musical microwave for industrial client BGH and now it’s combining its two interests again with this campaign featuring an ‘intelligent’ beer cooler for InBev’s Norte Beer.

The cooler, called the Norte Photoblocker, is armed with four flashes and four sensors that prevent anyone taking a picture of boys (or indeed girls) behaving badly on their nights out. They have already been installed in some bars in Northern Argentina.

Is Del Campo Saatchi an ad agency or a Willy Wonka-style ‘battle of the sexes’ ideas factory?

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