Well here’s a funny one – McDonald’s’ German agencies Heye & Partners and Tribal DDB produced this rather brilliant ad, called ‘Packaging,’ taking a swipe at Burger King. The schoolboy only gets to eat his McDonald’s lunch in peace by disguising it as Burger King.
Burger King went ballistic, according to Ad Age, calling the ad ‘degrading,’ so it has been pulled from whatever media it was in, although it’s still on YouTube. Maybe it was only supposed to be on YouTube.
But, the report goes on, McDonald’s never authorised the ad or the transmission of it. And we thought these multinational clients were control freaks!