Harvey Nichols and DDB turn the Christmas walk of shame into a ‘stride of pride’

Is there anything more gruesome than the Christmas party season? My other half dragged me into a shoe shop the other day in search of some work shoes and found that all there was were glittery sandals with six inch heels.

DDB London has produced some good award-winning stuff over the years for upscale Knightsbridge retailer Harvey Nichols (it’s across the road from Harrods and even posher) and this Christmas offers the store’s ‘Stride of pride’ for party-going ladies who have to brave the elements and curious men.

Mind you, they’ve cheated a bit. The Harvey Nicks model is twice as good looking as all the other ones.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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