Dutch store group Hema picks male model for its push-up bras – beat that Wonderbra!

We’re not quite sure what role new ad agency Bartle Bogle Hegarty played in Wonderbra’s recent bungee jump event at Battersea Power Station to launch its Ultimate Plunge bra (it seems to have been dreamed up by Iris PR) but both client and agency have been rather outdone by Dutch department store group Hema which is promoting its own mega push-up bra with male model Andrej Pejic.

And very nice he looks too. And let’s face it, if the things work for Andrej they’ll probably work for girls.

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    I wanna know how to order one…

  2. Avatar

    yep, i’d like to know how to order an andrej too.