Can DDB London’s new ‘Express Yourself’ campaign put some fizz into shavers for Philips?

Well it might do. DDB has always been good at providing a human dimension to the products it promotes, the agency understands that there’s no point in trying to sell something unless people like it.

And DDB London has had a funny old week, losing £36m Virgin Media to Bartle Bogle Hegarty (yikes!) but winning loads of plaudits for its very clever ‘Walk of shame’ campaign for upscale London retailer Harvey Nichols.

And its latest is this ‘Express Yourself’ campaign for Philips trying to make shaving your face into a lifestyle choice. On the one hand it’s all bollocks – shaving is just a boring chore – but, on the other, maybe it will help to make gadgets from Eindhoven the ‘must have’ for impressionable males.

Here’s the long form internet opus, featuring Jeremy the sexy ‘sign spinner.’

What sort of a job is that?

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.