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Best ads of 2011: Audi A6 Avant from BBH London

It’s been a vintage year for car ads and this one from Bartle Bogle Hegarty for Audi’s new(ish) A6 Avant is one of them, a cheery effort that combines Johan Strauss’s ‘Open road, open sky’ from 1885 with a typically metallic hard edge, but this time in the winning form of a hummingbird.

Audi carpet-bombed UK coverage of the Rugby World Cup with this one, which seemed a big investment for an estate car. But it does a good job of selling the wider brand too.

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audi a6 avant bartle bogle hegarty best ads of 2011 estate car Johann Strauss open road open sky rugby world cup

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