Worrying times for TBWA London as Muller axes top marketers

TBWA London was cock-a-hoop earlier this year as it won the £25m Muller yogurts creative account but it will be feeling decidedly uneasy at the moment as the company’s marketing director Lee Rolston leaves the company after just over a year, hard on the heels of departing CEO Gharry Eccles who has been replaced by former Nestle Austria and Slovenia boss Ronald Kers (pictured).

TBWA’s first campaign for Muller, which featured Yogi Bear and the Mr Men among other cartoon characters (and a large production budget no doubt), broke in October.

Is this the sort of stuff to appeal to a hard-nosed Nestle type?

TBWA hasn’t had much luck with its new clients recently. in May it followed the Muller win with UK retailer GAME and its gamestation brand but GAME, which sells computer games, is taking a fearsome pounding in the strife-torn British High Street.

Thank goodness for long-standing client Apple and its all-conquering iPhones and iPad 2.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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