Wieden+Kennedy Delhi launches ‘runway musical’ for IndiGo Airlines

It’s glamour all the way in the airline trade at the moment (apart from Michael O’Leary’s boring old Ryanair anyway) what with British Airways’ heroic propellor-driven pilots and the Virgin gals celebrating 25 years of Branson Air. And then we’ve the Pan Am series on the telly, celebrating the days when flying was, well, glamorous.

This particular zeitgeist hasn’t bypassed Wieden+Kennedy Delhi either as it launches what it calls the first ‘runway musical’ for Indian low-cost carrier IndiGo Airlines.

IndiGo may be a low-cost airline but this isn’t a low-cost commercial as it features the efforts of Christina Aguilera director Steven Antin and ‘Chicago’ choreographer Denise Faye.

The music is a take on Gilbert & Sullivan’s ‘I am the very model of a modern major-general’ from their 1879 operetta ‘The Pirates of Penzance.’ Operetta’s big in adland too these days of course, as Bartle Bogle Hegarty demonstrated recently for Audi.

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