Unilever’s Lynx slapped by UK’s ASA for porny internet films

Well let’s face it, this (and loads of others like them) are a bit over the top, featuring, as they do, lots of steamy shots of pneumatic glamour model Lucy Pinder.

So the UK’s Advertising Standards Authority is quite right to chastise brand owner Unilever and agency Bartle Bogle Hegarty ( we’re presuming it made the films as it’s Lynx’s official ad agency) for a campaign, aimed at a young audience, that was supposed to be cheeky and funny but somehow isn’t.

The ASA also saw fit to ban this poster, which seems a bit harsh. Of course you can argue that it’s no use banning these things so long after the event but the Lynxers (maybe about to be Axers) will be a bit more careful next time.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.