Shackleton in Madrid is an interesting agency (was it named after the British polar explorer?) and its new campaign “Do what you want’ for the Euromillones official Spanish lottery is attracting a lot of attention. Not bad for an agency that made its reputation in direct marketing (it was voted direct agency of the year at Cannes in 2008). Creative hotshops say they’re media-neutral these days and Shackleton appears to justify the claim.
As ever these days the music, here it’s Chris Garneau’s ‘Fireflies’ is key. The ad was directed by Belen and Nacho Gayan for Agosto.