Go-getting digital agency SapientNitro put this promotional ‘Idea engineer’ video on its Facebook page – and promptly took it down after it attracted a volley of rude comments. And then took down the rude comments too.
The agency has subsequently apologised for leaving its brand ‘unattended,’ seeking to draw a comparison with its sterling work for clients presumably.
Actually it’s not that bad but attempting to demonstrate your spontaneous enthusiasm and creativity in the service of your employer is usually a bad idea. And hardly a case of leaving your brand ‘unattended.’ Too attended more like.
On the plus side the agency has clearly managed to assemble a formidable hand of tuneful totty.