ID Comms

Old Spice shows you don’t need Isaiah Mustafa to make a sweet-smelling commercial

It’s very difficult to follow up a highly successful, award-winning campaign but Wieden+Kennedy Portland seems completely unfazed about following the extraordinary success of ‘the man your man could smell like’ and actor Isaiah Mustafa for Procter & Gamble’s miraculously-revived Old Spice.

The guy in the sidecar who turns into a model looks remarkably like one Dan Wieden. Maybe it is Dan Wieden..I think we should be told.

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award-winning campaign Dan Wieden isaiah mustafa old spice procter & gamble wieden+kennedy portland

About Angie Dean

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