Now high-flying John Lewis enters the music business with new charity album of ad covers

UK retailer john Lewis may be struggling (along with everyone else) to persuade hard-pressed consumers to uncork their credit cards this Christmas but it knows it’s on to a winner with its new Christmas commercial from Adam & Eve, and the music therein.

So it’s bringing out a charity album ‘Reworked’ featuring Slow Moving Millie’s cover of The Smiths’ ‘Please, please, please let me get what I want’ plus last year’s Christmas cover of Elton John’s ‘Your song’ plus a gaggle of other tunes that have featured in its ads over the last couple of years.

Reworked is priced at £7.99p with John Lewis and music company Universal contributing £1 each to Save the Children.

John Lewis marketing director Craig Inglis says: “Over the last four years, we have become known for our innovative use of music within our TV advertising. This exciting new album reflects that success whilst also generating funds for a fantastic cause.”

Initiatives like this do tend to bring out the ‘Bah Humbug’ in some of us; Adam & Eve’s choice of music has been clever, even inspired, but hardly different in principle from anyone else’s. The real originality is in running Christmas campaigns that don’t batter us with jollity.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.