Next stop is a better world for Microsoft’s Kinect

There you are, we though Microsoft’s Kinect was a device which enabled you to work your Xbox gaming console by waving at it, Nintendo Wii-style.

But actually it can help the whole human race, as this clever spot ‘Kinect effect’ from 215 McCann argues surprisingly persuasively.

Its about time Microsoft hit another winner and 215, formerly the McCann in-house Xbox unit, manages to stay just the right side of spectacular over-claiming.

The campaign, which breaks in the US this week to celebrate Kinect’s first anniversary (and Xbox’ s tenth) will be rolled out to the UK, France, Italy and Spain pre-Christmas.

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