New agency 101 launches Air Miles replacement Avios with Sony-esque film

New London agency 101, formed by a number of Fallon refugees and former Cadbury marketing director Phil Rumbol, has picked up the Avios account, British Airways’ new name for the Air Miles rewards scheme.

Avios is having a rather fractured launch (website not working etc) but 101’s ad ‘Anything can fly’, has made it off the drawing board.

A few years ago Fallon, owned by Publicis Groupe and partnered with Saatchi & Saatchi in London, could do no wrong and among its winners were Cadbury’s famous ‘Gorilla’ (that man Rumbol again in his client guise) and Sony Bravia’s celebrated ‘Bouncing balls.’

Which is not totally dissimilar to the above Avios ad.

Still a good idea’s still a good idea…

Augusto Sola was the creative and the director was Simon Rattigan for HLA.

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101 advertising british airways fallon Phil Rumbol saatchi & saatchi sony Bravia

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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