National Parks star for Y&R and Crush Royal Canadian Mint campaign

Ads flogging coins from various national mints are usually tacky affairs, trying to persuade gullible punters that the ‘special’ coins are worth more than real ones.

But Canada’s Royal Mint has produced a charming treatment for its latest offer, highlighting the country’s National Parks, the first anywhere it seems.

The campaign is by Y&R Toronto with production by Crush. The animators were Sam Chou and Robert Findley.

Royal Canadian Mint – Parks Canada from CRUSH on Vimeo.

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