At the end of last month Omnicom increased its stake in Indian marcoms outfit Mudra from ten per cent to a majority, thereby significantly boosting its presence in the fast-growing Indian market.
But what it probably didn’t expect was the departure of highly-regarded Mudra creative boss Bobby Pawar, who is strongly tipped to be joining WPP-owned JWT.
It’s not known if the Omnicom deal is the reason for Pawar’s expected departure; he may well have been on Sir Martin Sorrell’s wanted list for a while now as the WPP boss tries to bolster his company’s leading position in India. WPP owns 26 per cent of the biggest Indian ad agency Rediffusion but has been thwarted in its efforts to increase its stake.
Pawar made his name at WPP-owned Ogilvy & Mather in India before moving to New York in 2000 as a creative director at O&M New York before returning to India at Mudra in 2007. At Ogilvy in India he worked on a number of Tata brands. Tata is India’s largest industrial conglomerate and an important Rediffusion client.