Self-professed mould breaker agency Anomaly, which sold 60 per cent to Canadian marcoms outfit MDC in February, is to open an office in Amsterdam.
The agency has poached Grey Amsterdam managing director Hazelle Klonhammer (pictured), an Australian, to head the new shop as managing director with Dutch-born New York partner Richard Mulder also closely involved. Klonhammer also spent ten years or so at Wieden+Kennedy Amsterdam.
Amsterdam has established itself as a real rival creative centre in Europe to London and Paris recently, chiefly through the exploits of W+K but also home-grown contenders like StrawberryFrog and 180 Amsterdam.
W+K recently set up a new Amsterdam-based apps business The Dam Armada and is also using Amsterdam as its base to win Russian business, most recently the Beeline telecoms account.
It has recently raided agencies in both London and San Francisco to poach a number of highly-regarded creatives
Anomaly CEO Carl Johnson says: “Amsterdam is a renowned hub for world-class talent and will provide a terrific base for us to partner with ambitious domestic and European clients alike. We’re excited to have Hazelle at the helm and look forward to building an eclectic team of talent around her.”