Well it’s different anyway and maybe that was the point, Twiggy and the gals (and occasional boy) who have fronted Marks & Spencer’s Christmas advertising for what seems like decades are probably past by their sell-by date.
And if all your TV money is going into expensive spots on ITV’s X Factor talent show it’s quite smart to sign up the 16 finalists to appear in your ad. Preaching to the converted, you might say.
M&S marketing director Steve Sharp modestly avers that this a step forwards in M&S’s ‘almost legendary’ advertising.
Here’s last year’s effort.
Sharp’s probably right (to drop the old team, that is).