Google pushes Analytics with online shopping hassles cameo

Google Analytics is trying to show website owners the benefits of using its service – by highlighting how hugely irritating online shopping can be.

It’s very well done by Google Creative Labs (Google’s in-house ad unit that ruffled a few feathers with its strong performance at Cannes this year) but it’s quite a big leap from this to seeing Google Analytics as the solution.

In fact it’s hard to see how Analytics can help with this at all.

You May Also Like

About Angie Dean