Essilor and Herezie panic over Hells Angels ad

French lens maker Essilor has been running an ad trying to show how tough its lenses are by poking a little fun at biker gang Hells Angles, a somewhat risky creative approach given the rumbustious reputation of the boys with big hair and short fuses.

Essilor and agency Herezie hve been pleading with blogger Copyranter to take the ad, ‘Hells Angels are pussies,’ down from his site to “avoid any potential troubles with the Hell’s Angels organization in the USA.” So far Copyranter has declined.

Well it probably seemed a good idea at the time.

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