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Detroit blogger picks up Wieden+Kennedy for Muddy Waters Chrysler 300 music choice

Well we all like Muddy Waters don’t we? But Detroit blogger Jonathan Cunningham takes all-conquering chrysler agency Wieden+Kennedy Portland to task for choosing the Chicago bluesman for its Detroit-themed ad for the Chrysler 300.

Adding insult to injury is the fact that the Chicago Bears have just thumped the Detroit Lions in the NFL. Cunningham reckons that Detroit’s own John Lee Hooker, a one-time car assembly man to boot, would have been a better choice.

Mind you, the song he chooses – ‘The motor city’s burning’ – might have been a touch controversial. This is my favourite:

But I guess that’s not very suitable either.

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chicago bears chicago bluesman chrysler 300 detroit blogger detroit lions detroit-themed ad John Lee Hooker Jonathan Cunningham muddy waters nfl the motor city's burning wieden+kennedy portland

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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