ID Comms

DDB London puts the Financial Times’ ducks in a (Eurozone) row

The Financial Times has had a good credit crunch war and seems to be in shape for the next one, as world economies stand on the edge of a cliff and decide not to take a sensible step backwards. This new ad from DDB London turns the Eurozone’s problems to the FT’s advantage (which must be a first).

DDB London produces some amazing creative work, as it should being the current transmogrification of the great Boase Massimi Pollitt, with a heritage of its own, obviously, but doesn’t seem to have any big accounts apart from Volkswagen. So there’s an opportunity clients…

I’ve no idea where the expression ‘ducks in a row’ comes from, maybe it’s what they used to say at country house duck-shooting parties.

Anyway it’s a good ad for a decent newspaper that seems to have ridden the change to online pretty well and that’s fending off Rupert Murdoch’s Wall Street Journal pretty well too.

What’s not to like?

You May Also Like

boase massimi pollitt ddb london ducks in a row ad campaign financial times online Rupert Murdoch volkswagen Wall Street Journal

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
Share
Tweet
+1
Share
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.