DDB London puts the Financial Times’ ducks in a (Eurozone) row

The Financial Times has had a good credit crunch war and seems to be in shape for the next one, as world economies stand on the edge of a cliff and decide not to take a sensible step backwards. This new ad from DDB London turns the Eurozone’s problems to the FT’s advantage (which must be a first).

DDB London produces some amazing creative work, as it should being the current transmogrification of the great Boase Massimi Pollitt, with a heritage of its own, obviously, but doesn’t seem to have any big accounts apart from Volkswagen. So there’s an opportunity clients…

I’ve no idea where the expression ‘ducks in a row’ comes from, maybe it’s what they used to say at country house duck-shooting parties.

Anyway it’s a good ad for a decent newspaper that seems to have ridden the change to online pretty well and that’s fending off Rupert Murdoch’s Wall Street Journal pretty well too.

What’s not to like?

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.