The Financial Times has had a good credit crunch war and seems to be in shape for the next one, as world economies stand on the edge of a cliff and decide not to take a sensible step backwards. This new ad from DDB London turns the Eurozone’s problems to the FT’s advantage (which must be a first).
DDB London produces some amazing creative work, as it should being the current transmogrification of the great Boase Massimi Pollitt, with a heritage of its own, obviously, but doesn’t seem to have any big accounts apart from Volkswagen. So there’s an opportunity clients…
I’ve no idea where the expression ‘ducks in a row’ comes from, maybe it’s what they used to say at country house duck-shooting parties.
Anyway it’s a good ad for a decent newspaper that seems to have ridden the change to online pretty well and that’s fending off Rupert Murdoch’s Wall Street Journal pretty well too.
What’s not to like?