Agencies have fantasised for yrars about owning their best ideas rather than selling them to clients and the UK’s Bartle Bogle Hegarty has been more active in this area than most, owning the rights to many of the music tracks it uses and starting brand invention company ZAG in 2006.
Now ZAG is launching Playground Sessions, a web-based musical training software programme that incorporates elements from computer games and social media.
“Playground Sessions is essentially Rosetta Stone meets Guitar Hero,” says ZAG US managing director Chris Vance. “Starting with the keyboard, our technology merges learning and gaming in a way that has never been done. The resulting software makes learning more fun, engaging and in touch with what works best in this day and age. And by giving the user feedback that guides future learning, Playground Sessions takes music education to the next level.”
ZAG partnered with pianist David Sides and leading digital creative software agency Rain to create Playground Sessions. Pianist Sides created video tutorials covering music theory as well as a variety of songs targeting different ability levels including rookie, intermediate and advanced. The lessons cover four areas of music learning including keyboard pattern recognition, staff notation literacy, rhythmic competency and playing by ear.