BBDO’s Andrew Robertson on why girls are more like boys on Cyber Monday

The great American consumer has been riding to the rescue of the Us economy (and maybe other countries as well), turning out to the shopping malls in droves on post-Thanksgiving ‘Black Friday’ and giving their credit cards another bashing online on ‘Cyber Monday.’

Here BBDO Worldwide CEO Andrew Robertson gives his take on how to reach the totality consumers best: a combination of TV advertising, online and in-store promotion. and why girls are more like boys on Cyber Monday.

Does he have the look of an Omnicom CEO in waiting?

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