Nascar ace Jamie McMurray’s niece has autism and both feature in this pro bono ad by BBDO for the US Ad Council and Autism Speaks, showing that the odds against being a star driver are a lot longer than having a child with autism.
The ads (there’s another with fashion designer Tommy Hilfiger) encourage parents to watch out for signs of autism in their children and seek early intervention.
“The storybook feeling we created is designed to lull the viewer into a world where anything, however unlikely, is a possibility, before stunning them with the probability of a child being born with autism,” says BBDO CEO Andrew Robertson.
Is it a probability? And you can feel it coming anyway. But it’s a praiseworthy effort. One some UK agencies might care to copy.