It’s the year of music (even more than usual) with UK ads this year and Bartle Bogle Hegarty (which has always had a musical bent) has brought back its ‘rapping farmers’ for Yeo Valley, this time in Take That boy band mode. For the new ITV series of the X Factor of course.
And you can buy ‘Forever’ by The Churned (the name of the band) should you so wish.
How far can you push what started as a joke for a West Country milk firm? About as far as this probably.