Toyota cashes in on New Zealand TV audience with Hilux launch by Saatchi & Saatchi

Most of New Zealand is currently glued to its TV set as the All Blacks rugby team tries to win the Rugby World Cup for the first time since the inaugural competition in 1987.

So it’s pretty good timing from Toyota to launch its new Hilux truck with the ‘tougher than you can imagine’ theme.

Agency Saatchi & Saatchi has produced some outstanding work for Toyota around the world. This one features an aviator chimp and an armoured wild boar. Just what the All Blacks could do with against Australia at the weekend (the wild boar that is).

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