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Specsavers magics a (half) likeable Gordon Ramsay

Than which there is arguably no greater feat in advertising. And UK opticians chain Specsavers manages to do it all without the help of an ad agency, using its own ‘Specsavers Creative.’

Mind you the boys and girls at Specsavers (whose advertising efforts have helped it to build a dominant position in the British High Street) did have the good sense to enlist the services of accomplished director (and man manager clearly) Danny Kleinman.

I wonder if choleric cook Ramsay’s effing and blinding was left on the digital version of the cutting room floor or did he really behave himself?

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choleric cook Danny Kleinman Gordon Ramsay specsavers specsavers creative tv ad

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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