Saatchi ad for P&G’s Luvs creams it as worst ad in America

Maybe a bit harsh (diaper ads really only do it for you if you’re in the market) but readers of consumer blog The Consumerist have voted this Saatchi & Saatchi New York ad for Procter & Gamble’s Luvs the ‘worst ad in America,’ winning a resounding 32 per cent of the 115,000 vote.

After all it could have been much more revolting, given the strategy of maximum poop containment.

Wonder what the worst UK ad would be? Any suggestions welcome.

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