PepsiCo and AMV invent Firefingers and Icefist for Doritos Fire launch

PepsiCo and UK agency AMV/BBDO have invented a cartoon duo, Firefingers and Icefist, to promote new Doritos Fire (claimed to be the hottest Dorito yet) and Pepsi Max Citrus Freeze (just the stuff to cool you down afterwards).

It’s an ingenious way to create a launch promotion for the digital generation, in effect by getting two for the price of one (or buy one launch campaign, get one free perhaps).

There’s also a rather clever digital comic book, featuring the radioactive planet Kablamo, plus Facebook and Twitter tie-ins where you can create your own.

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About Angie Dean

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